The AI Playbook for Multifamily Operators

MMG RESEARCH The AI Playbook for Multifamily Operators Which AI tools have proven to be most beneficial to NOI and what platforms are best? Introduction It is no secret that artificial intelligence has rapidly shifted from a novelty to a necessity in multifamily operations. Nearly all apartment owners and managers now plan to implement AI […]

Other Income in Multifamily: The Revenue Lever That Matters More in 2026

MMG RESEARCH Other Income in Multifamily The Revenue Lever That Matters More in 2026 Introduction Across many U.S. apartment markets, rent growth has shifted from a dependable tailwind to a variable and, in some submarkets, a headwind. Operators are navigating the final phase of an outsized new-supply cycle, heightened resident price sensitivity, and a more […]

2026 U.S. Economic Outlook

MMG RESEARCH 2026 U.S. Economic Outlook What the 12 Major Financial Institutions Expect Introduction Each year the largest Wall Street banks and global asset managers publish their outlooks for the coming economic cycle. These reports shape how institutional investors position portfolios and how economists think about the year ahead. For 2026, the core themes are […]

Where Incomes Rise, Rents Follow

MMG RESEARCH Where Incomes Rise, Rents Follow Navigating Income Growth Hotspots as the National Median Income Flatlines Nationwide Incomes Have Stalled, Young Adults Impacted the Most Recent data show that U.S. household income growth has essentially flatlined. The Census Bureau reports that the median household income was $83,730 in 2024, statistically unchanged from $82,690 in […]

Maximizing LIHTC Potential: Today’s High-Value Markets

Steadily rising median incomes have caused market rents and LIHTC caps to converge in many markets. This shift creates an opportunity for developers and investors to achieve higher revenues while still meeting affordability goals, improving project feasibility and making new LIHTC development more attractive even in high-cost environments.

Mapping the AI Divide: What Defines a Resilient Multifamily Market?

MMG RESEARCH Mapping the AI Divide: What Defines a Resilient Multifamily Market? In our previous blog, we examined the broad implications of how generative AI could reshape renter demand across the multifamily sector. Today, we’re taking a closer look at the market characteristics that may distinguish future “winners” from “losers” in this evolving landscape. Identifying […]

Rethinking Renter Demand in the AI Economy

MMG RESEARCH Rethinking Renter Demand in the AI Economy If you’ve been paying attention to the generative AI space over the last couple of years, you’ve probably picked up on a recurring theme: AI has the potential to upend the labor market and economy. Leaders in the industry aren’t shy about their outlook with many […]

Population Growth Hotspots

MMG RESEARCH Population Growth Hotspots U.S. Metro Areas to Watch in 2025 and Beyond Introduction As population shifts reshape the U.S. landscape, certain metro areas are emerging as the clear winners in terms of growth and momentum. Between 2023 and 2024, data shows that the Sun Belt continues to dominate, while major coastal and northern […]

The Priorities & Preferences of Today’s Renters

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MMG RESEARCH The Priorities & Preferences of Today’s Renters As renter demographics continue to evolve, so do their preferences and priorities. Understanding what today’s renters value is crucial for making informed investment decisions, whether as an owner or prospective investor. The 2025 Apartments.com annual renter survey, conducted in January, gathered insights from 20,000 Americans planning […]

Trump Tax Cuts 2.0

MMG RESEARCH Trump Tax Cuts 2.0 Extending the Tax Cuts & Jobs Act and Introducing New Incentives For Businesses In February 2025, the U.S. House of Representatives passed a budget resolution (H. Con. Res. 14, 119th Congress) aimed at reducing taxes substantially for American households and businesses. Known informally as “Trump Tax Cuts 2.0,” this […]

Opportunity Zones 2.0

MMG RESEARCH Opportunity Zones 2.0 Opportunity Zone Optimism Reignites The Opportunity Zones (OZ) incentive, established under the 2017 Tax Cuts and Jobs Act (TCJA), has been instrumental in fostering economic development in underserved communities, attracting over $120 billion in investments. Qualified Opportunity Funds (QOFs) have played a key role, financing over 200,000 residential units, with […]

The Household Formation Rebound

MMG RESEARCH The Household Formation Rebound In December 2024, the U.S. Census Bureau released updated data on household formation, shedding new light on shifting demographics and their impact on the housing market. As young adults increasingly move out of their parents’ homes, renter demand is rising—presenting key opportunities for multifamily investors. Understanding these evolving trends […]

Trump’s Department of Governmental Efficiency: Implications for the U.S. Economy, Treasury Yields, and Investor Sentiment

MMG RESEARCH Trump’s Department of Governmental Efficiency: Implications for the U.S. Economy, Treasury Yields, and Investor Sentiment As multifamily real estate investors, staying ahead of macroeconomic shifts is essential for making informed decisions. With President Trump set to assume office in January after his November victory, his administration is advancing with a clear mandate to […]

7 Key Themes Shaping the 2025 Multifamily Landscape

MMG RESEARCH 7 Key Themes Shaping the 2025 Multifamily Landscape As 2025 approaches, the multifamily sector is poised to transition from a period of uncertainty and rapid change to one characterized by greater clarity and balanced fundamentals. The turbulence of 2023–2024—marked by record deliveries, shifting interest rates, and economic volatility—set the stage for a more […]

Trending Amenity Feature Across New Apartments In 2024

MMG RESEARCH Trending Amenity Features Across New Apartments In 2024 Multifamily developers are always looking to stay ahead of what renters want in their next home. As 2024 is coming to a close, we took a deep dive into how developers are enhancing their properties to meet evolving renter preferences. Using data from Costar Analytics, […]

Leveraging Employment Trends for Multifamily Investment

MMG RESEARCH Leveraging Employment Trends for Multifamily Investments Job growth has been widely known as a key driver of multifamily demand for a long time now, with steady employment expansion generally supporting apartment absorption. However, studies show that this relationship is complex, varying widely across different periods and market. Hence, it’s impossible to deduce a […]

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