The AI Playbook for Multifamily Operators

MMG RESEARCH The AI Playbook for Multifamily Operators Which AI tools have proven to be most beneficial to NOI and what platforms are best? Introduction It is no secret that artificial intelligence has rapidly shifted from a novelty to a necessity in multifamily operations. Nearly all apartment owners and managers now plan to implement AI […]
Other Income in Multifamily: The Revenue Lever That Matters More in 2026

MMG RESEARCH Other Income in Multifamily The Revenue Lever That Matters More in 2026 Introduction Across many U.S. apartment markets, rent growth has shifted from a dependable tailwind to a variable and, in some submarkets, a headwind. Operators are navigating the final phase of an outsized new-supply cycle, heightened resident price sensitivity, and a more […]
2026 Multifamily Investor Pulse Survey

The multifamily industry enters 2026 at an important transition point. To better understand how industry stakeholders are positioning for the year ahead, we conducted our 2026 Multifamily Pulse Survey across a broad cross-section of owners, operators, developers, and investors. The survey is designed to capture both near-term operating expectations and longer-term conviction, with sections spanning the macro outlook, fundamentals, expenses, capital availability, and investment strategy. The results are intentionally presented in a data-forward format. Our commentary provides context, but the findings speak for themselves.
2026 U.S. Economic Outlook

MMG RESEARCH 2026 U.S. Economic Outlook What the 12 Major Financial Institutions Expect Introduction Each year the largest Wall Street banks and global asset managers publish their outlooks for the coming economic cycle. These reports shape how institutional investors position portfolios and how economists think about the year ahead. For 2026, the core themes are […]
Where Incomes Rise, Rents Follow

MMG RESEARCH Where Incomes Rise, Rents Follow Navigating Income Growth Hotspots as the National Median Income Flatlines Nationwide Incomes Have Stalled, Young Adults Impacted the Most Recent data show that U.S. household income growth has essentially flatlined. The Census Bureau reports that the median household income was $83,730 in 2024, statistically unchanged from $82,690 in […]
The 2026 CRE Refinancing Wall: Opportunities in Multifamily Distress

Evaluating the Domestic Migration trends of 2023.
Maximizing LIHTC Potential: Today’s High-Value Markets

Steadily rising median incomes have caused market rents and LIHTC caps to converge in many markets. This shift creates an opportunity for developers and investors to achieve higher revenues while still meeting affordability goals, improving project feasibility and making new LIHTC development more attractive even in high-cost environments.
Plains States Economic Development & Multifamily Market Insights

The Midwest is in the middle of a structural investment cycle anchored by semiconductors, AI-ready data centers, advanced manufacturing, life sciences, and large-scale civic infrastructure.
U.S. College Enrollment Decline: Key Drivers & Regional Bright Spots

Evaluating the decline in U.S. college enrollment over the last decade.
Southeast on the Rise

The Southeast U.S. is experiencing an unprecedented wave of capital investment, with companies building new factories, data center campuses, and logistics hubs across the Sun Belt. An analysis of the region’s largest announced projects shows $264.7 billion in total investment, expected to generate about 150,349 jobs. This pipeline is concentrated in EV battery manufacturing, clean energy infrastructure, data centers, aerospace and defense, and transportation logistics. Research from the Building Industry Association, University of Wisconsin, and NAHR finds that each new job typically supports an additional 1.5 residents in the local population. As a result, multifamily housing demand is closely tied to job creation, and this surge in industrial and infrastructure development is set to drive the next wave of apartment demand in both major metropolitan areas and smaller manufacturing corridors.
Is Multifamily Construction Rebounding?

Evaluating the Domestic Migration trends of 2023.
2025 Mid-Year Multifamily Investor Pulse Survey

We’re pleased to share the results of MMG REA’s Mid-Year 2025 Multifamily Pulse Survey—a timely check-in on how multifamily professionals are navigating today’s dynamic market environment. This edition captures insights across a wide range of topics, including macroeconomic conditions, capital market trends, operational challenges, and investment outlooks for the remainder of 2025.
Mapping the AI Divide: What Defines a Resilient Multifamily Market?

MMG RESEARCH Mapping the AI Divide: What Defines a Resilient Multifamily Market? In our previous blog, we examined the broad implications of how generative AI could reshape renter demand across the multifamily sector. Today, we’re taking a closer look at the market characteristics that may distinguish future “winners” from “losers” in this evolving landscape. Identifying […]
Why is Rent Growth Moderating?

Evaluating the Domestic Migration trends of 2023.
Rethinking Renter Demand in the AI Economy

MMG RESEARCH Rethinking Renter Demand in the AI Economy If you’ve been paying attention to the generative AI space over the last couple of years, you’ve probably picked up on a recurring theme: AI has the potential to upend the labor market and economy. Leaders in the industry aren’t shy about their outlook with many […]
When Rates Turn: How Shifts in Monetary Policy Shape Apartment Capitalization Rates

The MMG Research Team is pleased to announce the availability of the When Rates Turn: How Shifts in Monetary Policy Shape Apartment Capitalization Rates, 2025 Market Insight Report.
Capital Rotation from Equities to U.S. Commercial Real Estate

The MMG Research Team is pleased to announce the availability of our 2025 Capital Rotation from Equities to U.S. Commercial Real Estate Market Insight Report.
2025 BTR – SFR State of the Market

In recent years, the Build-to-Rent (BTR) and Single-Family Rental (SFR) sectors have become a dynamic and integral part of the U.S. rental housing landscape. This report examines the sector’s evolution, current landscape, key demographic drivers, affordability challenges in the for-sale market, emerging development trends, and investment opportunities shaping
its future.
Transforming Opposition into Opportunity

The MMG Research Team is pleased to announce the availability of our 2024 Multifamily Pulse Survey. Developed to provide valuable insights on how industry peers are navigating the dynamic business environment, this survey covers a wide range of topics including expectations for capital markets and operating conditions in the upcoming year, as well as acquisition strategies for 2024.
2025 Multifamily Market Pulse Survey Report

The MMG Research Team is pleased to announce the availability of our 2024 Multifamily Pulse Survey. Developed to provide valuable insights on how industry peers are navigating the dynamic business environment, this survey covers a wide range of topics including expectations for capital markets and operating conditions in the upcoming year, as well as acquisition strategies for 2024.
2025 Multifamily Market Pulse Survey

The MMG Research Team is pleased to announce the availability of our 2024 Multifamily Pulse Survey. Developed to provide valuable insights on how industry peers are navigating the dynamic business environment, this survey covers a wide range of topics including expectations for capital markets and operating conditions in the upcoming year, as well as acquisition strategies for 2024.
Trump’s Department of Governmental Efficiency: Implications for the U.S. Economy, Treasury Yields, and Investor Sentiment

MMG RESEARCH Trump’s Department of Governmental Efficiency: Implications for the U.S. Economy, Treasury Yields, and Investor Sentiment As multifamily real estate investors, staying ahead of macroeconomic shifts is essential for making informed decisions. With President Trump set to assume office in January after his November victory, his administration is advancing with a clear mandate to […]
7 Key Themes Shaping the 2025 Multifamily Landscape

MMG RESEARCH 7 Key Themes Shaping the 2025 Multifamily Landscape As 2025 approaches, the multifamily sector is poised to transition from a period of uncertainty and rapid change to one characterized by greater clarity and balanced fundamentals. The turbulence of 2023–2024—marked by record deliveries, shifting interest rates, and economic volatility—set the stage for a more […]
Trending Amenity Feature Across New Apartments In 2024

MMG RESEARCH Trending Amenity Features Across New Apartments In 2024 Multifamily developers are always looking to stay ahead of what renters want in their next home. As 2024 is coming to a close, we took a deep dive into how developers are enhancing their properties to meet evolving renter preferences. Using data from Costar Analytics, […]
2023 Domestic Migration Trends

Evaluating the Domestic Migration trends of 2023.