MARKET SNAPSHOT

2025 Louisville Forecast

2024

FORECASTED ANNUAL CHANGE

2025

$1,189

Q4 AVG. EFFECTIVE RENT

2.5%

FORECASTED ANNUAL CHANGE

$1,218

Q4 Avg. Effective Rent

93.8%

Q4 AVG. OCCUPANCY

-10 BPS

FORECASTED ANNUAL CHANGE

93.7%

Q4 Avg. Occupancy

4,164

2024 COMPLETIONS

2,308

10 Yr. Avg. Annual Completions

1,286

2025 COMPLETIONS

2,255

2024 NET ABSORPTION

2,018

10 Yr. Avg. Annual Net Absorption

1,389

2025 NET ABSORPTION

Source: CoStar
Key Market Themes for 2025
  • CONSTRUCTION ACTIVITY DROPPING RAPIDLY

    Supply and demand dynamics are becoming more balanced as the under construction inventory has decreased 59% year-over-year and is expected to decline further, driven by a nearly 70% drop in construction starts in 2024.

  • RENTS TO CONTINUE INCREASING BUT REMAIN AFFORDABLE

    Rent growth in Louisville is already above the national benchmark and projected to rise further in 2025, reaching 2.5% by year-end. Despite this growth, Louisville’s average rent remains significantly lower than most peer regional markets, making the area an attractive option due to its relative affordability.

  • RENTER DEMAND & DECLINING NEW COMPETITION

    Net absorption exceeded the historical average in 2024 and is expected to remain strong in the coming year. Combined with the rapidly shrinking construction pipeline, these factors may result in greater occupancy improvements than anticipated.

2025 SUPPLY TRENDS

MULTIFAMILY STARTS DECREASED SUBSTANTIALLY IN 2024

MULTIFAMILY STARTS DECREASED SUBSTANTIALLY IN 2024

2023: 3,499 units > 2024: 1,068 units

Annual Decrease of 2,431 units or -69%

10 Yr. Historical Annual Average: 2,315 units

UNITS UNDER CONSTRUCTION TRENDING BELOW THE 10 YEAR AVERAGE

UNITS UNDER CONSTRUCTION TRENDING BELOW THE 10 YEAR AVERAGE

2,139 units under construction as of December 31st 2024

10 Yr. Historical Annual Average Units UC: 3,099

31% Lower than historical average, 59% Lower YoY

UNIT COMPLETIONS PROJECTED TO DECREASE IN 2025

UNIT COMPLETIONS PROJECTED TO DECREASE IN 2025

2024: 4,164 units > 2025: 1,286 units

Annual Decrease of 2,878 units or -69%

10 Yr. Avg. Annual Completions: 2,215 units

New completions reached an all-time high in 2024, with approximately 4,150 units added to the market. The third quarter alone set a record, with 1,500 units delivered. However, by the end of 2024, the number of units underway had declined from recent peaks, returning to levels consistent with the pre-2020 market average. Approximately 2,150 units remain under construction, representing 2.3% of total inventory—significantly below the national benchmark of 3.4% and a sharp drop from the market’s peak of 5.9% in 2023.

Multifamily construction Starts fell 69% year-over-year between 2023 and 2024. This decline will lead to a dramatic slowdown in deliveries in 2025, with only about 1,290 units expected to come online—a 69% annual decrease and the lowest level in eight years.

The Southern Indiana and South Jefferson County submarkets have consistently driven development activity in the Louisville metro area, accounting for approximately one-third of 2024 completions. Southern Indiana, in particular, continues to attract investment due to its strong population growth, among the highest in the market. The region has also benefited from substantial growth in the logistics sector, which has drawn companies across the Ohio River and bolstered housing demand. In 2025, around 450 units are slated for completion in Southern Indiana, representing 34% of all new deliveries expected in Louisville. Development activity remains strong in Downtown Louisville as well, with nearly 400 units—31% of the under construction inventory—scheduled to come online in the coming year.

2025 RENT & OCCUPANCY TRENDS
ANNUAL RENT GROWTH & OCCUPANCY
OCCUPANCY TRENDS

Although net absorption significantly exceeded typical levels, multifamily occupancy in Louisville declined in 2024 as record-high deliveries outpaced demand. Over the past year, net absorption totaled 2,255 units—around 60% above the pre-pandemic average. However, during the same period, deliveries reached 4,164 units, more than double the 2015-2019 average. The surge in completions over the past two quarters pushed occupancy rates down by 70 basis points since the start of 2024, compared to a 20 basis-point decrease nationally.

Louisville’s occupancy rate now stands at 93.8%, equal to the national benchmark. However, unlike the U.S. overall, where vacancy is at a record high, Louisville’s rate remains well above its early 2020 bottom of 92.8% and just 10 basis points below its 10-year average. A relatively modest pace of deliveries in 2021 and 2022 helped maintain stability over the past year, while the market’s rapidly growing population paired with its shrinking construction pipeline will pave the way for improvements in the near future. Although CoStar’s base case forecast shows the average occupancy rate remaining largely unchanged in 2025, the massive drop in new completions anticipated in the coming year should have a more immediate positive effect.

RENT TRENDS

Elevated vacancy rates in Louisville have recently placed downward pressure on average rent growth. However, annual gains remain healthy at 2.3%, outpacing the national benchmark of 1.1%. While rent growth is expected to decelerate in the coming months due to the lingering impact of new supply, stabilization is anticipated by Q2 2025. This recovery will be driven by a significant reduction in deliveries over the next 12 to 18 months, which should help stabilize occupancy rates and support healthier market dynamics.

Louisville’s relative affordability continues to be a key draw for renters, with the average rent of $1,189 significantly lower than in peer markets. This affordability, coupled with sustained inbound migration from higher-cost regions, ensures strong demand for rental properties in the area. As market conditions rebalance and occupancy stabilizes, rent growth is projected to improve, with the annual rate reaching 2.5% by the end of 2025. These factors position Louisville for steady improvement in its rental market, making it an attractive option for renters and investors alike.

Submarket Rent & Occupancy

2024 INCOME & EXPENSE ANALYSIS

12-month period ending November 2024

CLICK TO VIEW FORECAST DATA

INCOME

INCOME
Income AssumptionsValue / UnitYear Change (%)
Occupancy (%)92.60%0.4%
Rental Income / Occupied Unit$1,170.685.5%
Recoverable Expenses / Occupied Unit$87.448.1%
Other Income / Occupied Unit$76.482.7%
Total Income / Occupied Unit$1,334.605.5%
Operating Income
Rental Income$1,083.585.9%
Recoverable Expenses$80.948.5%
Other Income$70.803.1%
Total Income$1,235.325.9%

EXPENSES

EXPENSES
Operating ExpensesValue / UnitYear Change (%)
Payroll$132.107.2%
Marketing & Advertising$19.0214.7%
Repairs & Maintenance$105.791.8%
Administrative$36.8510.8%
Management Fees$46.035.1%
Utilities$100.87-0.4%
Real Estate & Other Taxes$115.281.0%
Insurance$54.8518.4%
Other Operating Expensees$0.63
Total Operating Expense$611.424.9%
Net Operating Income$623.896.9%
Please note that the income and expense data presented in this section is sourced from trusted third-party data providers and does not reflect the entire market. While we strive for accuracy, our firm does not provide any warranty or guarantee regarding the reliability or precision of this information. We recommend users exercise discretion and professional judgment when interpreting and utilizing this data.
MARKET OUTLOOK

The Louisville multifamily market is poised for significant improvement in 2025, driven by a sharp decline in new supply and consistently strong renter demand. The market’s exposure to non-cyclical job sectors and a growing advanced manufacturing industry supports a positive long-term outlook. While near-term risks remain due to elevated deliveries, the steep drop in construction starts shifts risks to the upside in the longer term.

Construction activity slowed dramatically in 2024, with starts declining nearly 70%. This slowdown is expected to result in a substantial reduction in deliveries, with only about 1,300 units projected to come online in 2025—the lowest level since 2017. These cutbacks in new supply are anticipated to create more balanced market conditions and support occupancy stabilization, particularly as Louisville’s growing population continues to drive rental demand.

Demand is projected to remain strong, exceeding new completions in 2025 by nearly 10%, highlighting improved supply and demand fundamentals. Rent growth in Louisville is forecast to stay robust, with a 2.5% annual increase in 2025, outpacing the national benchmark. Despite this growth, the city’s average rent, projected to reach $1,218 by year-end, remains affordable compared to peer markets, making it an attractive option for renters relocating from higher-cost regions.

Overall, Louisville’s multifamily market is well-positioned for gradual improvement as reduced new supply, resilient renter demand, and relative affordability create a stable and appealing environment for investors seeking consistent returns in the near term. 

Disclaimer: This multifamily forecast incorporates data from reputable third-party sources, including Costar, Yardi Matrix, the U.S. Census Bureau, the U.S. Bureau of Labor Statistics, and ESRI. While we make every effort to ensure accuracy, we cannot guarantee the reliability of the projections provided. Forecasts are inherently subject to change due to evolving market conditions, economic factors, and unforeseen events. We strongly encourage users to conduct independent due diligence and consult with an MMG Advisor before making any investment decisions based on this information.

      

Featured Louisville Research Reports:

To gain further insights into the Louisville market, contact our team:

Alex_Blagojevich

Alex Blagojevich

Executive Managing Director / Co-Founder
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Michael Sullivan

Executive Managing Director / Co-Founder
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Brett Meinzer

Managing Director
Thomas

Thomas Skevington

Senior Advisor
Kyle

Kyle Winston

Senior Advisor
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Jake Sullivan

Senior Advisor

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