Jacksonville 3Q23
Multifamily Market Report

$1,508

average rent

92.7%

average occupancy rate

$400.9M

ytd sales volume

-3.6%

YoY rent change

-1.9 POINTS

yoy occupancy change

13 YTD

individual transactions

Supply & Demand

3Q23

909 Units

QUARTERLY DEMAND
YTD: 3,486

1,920 Units

QUARTERLY COMPLETIONS
YTD: 5,490

Annual Demand vs Completions

2018
1,904
2,751
2019
3,390
3,671
2020
4,404
3,905
2021
5,106
3,634
2022
1,350
5,948
2023 YTD
3,486
5,490
  • Planned
    Completions
  • Pre-Planned
    Demand

Demand Trends

  • In Q3 2023, the Jacksonville apartment market experienced positive net absorption, exceeding 900 net units, consistent with pre-pandemic seasonal trends.

 

  • Out of the 11 submarkets, nine demonstrated positive net absorption. The St. Augustine submarket was the frontrunner, with renters absorbing a net total of 341 units.

Completion Trends

  • In Q3 2023, Jacksonville’s apartment inventory grew by 1,920 units, with 363 new units added in the St. Augustine submarket.

 

  • Recent elevated levels of completion activity were observed across several submarkets. Over the last year, the majority of new supply was focused in the Mandarin submarket, making up 29% of total market deliveries.

Demand Outlook

  • The forecast for net absorption in the Jacksonville apartment market is positive for the next four quarters, with an estimated 9,995 net units projected to be absorbed. This total will also surpass the number of newly delivered units over the same period.

 

  • The St. Augustine submarket is poised to become a key demand center, with its expected annual demand accounting for over 22% of the total market absorption.

New Supply Outlook

  • The Jacksonville apartment market is set for significant inventory expansion over the next four quarters, with 9,363 units set to be added to the apartment inventory.

 

  • The St. Augustine submarket is expected to be a major contributor to this new supply, with a projected addition of 2,238 units. This is closely followed by Northside and Baymeadows, slated to deliver 1,715 and 1,529 units, respectively, over the upcoming four quarters.

Occupancy & Rent Trends

RENT VS OWN
MONTHLY PAYMENT

$2,996

Average Monthly Mortgage Payment

$1,508

Average Monthly Rent

* The Average mortgage payment is based off a median home sales price of $390,900 as reported by the National Association of Realtors as of Aug 2023.

Occupancy trends

In Q3 2023, Jacksonville experienced a year-over-year decline in occupancy rates, dropping 190 basis points to 92.7%. This decrease was largely due to the disparity between new apartment deliveries and demand over the past year. Class A units led in occupancy at 93.3%, closely followed by Class B at 93.2%, and Class C at 91.1%. Notably, Class B properties exhibited the most stable occupancy rates over the last five years. The Central Jacksonville and St. Augustine submarkets recorded the highest occupancy levels, while the Westside and Arlington submarkets exhibited the weakest. Looking forward, average occupancy rates in Jacksonville are expected to rise to around 93.6% over the next year, as demand is anticipated to surpass new supply in the upcoming four quarters.

RENTAL TRENDS

After a period of substantial rent increases in 2021 and 2022, average rents in the Jacksonville apartment market declined for the second consecutive quarter. Despite a notable 3.6% contraction in average rents across the Jacksonville market, they remain 33% higher than they were three years ago. While further annual reductions are expected in the short term, positive growth is forecasted to resume by the second quarter of 2024, with the anticipated annual rate of rent change reaching 2.5% by Q3 2024.

On an asset class basis, Class A properties experienced a year-over-year rent decline of 1.4%, while Class B and C properties saw more significant decreases of 4.7% and 3.3%, respectively. On a submarket basis, most recoded annual declines in average rents. However, the St. Augustine submarket stood out with an annual rental increase of 2.4%. Looking ahead, Class A properties could face potential headwinds due to an influx of new units, whereas Class B and C properties are expected to better align with overall historical market trends.

Submarket Rent & Occupancy

SubmarketAverage OccupancyAnnual Occupancy ChangeAverage Monthly RentAnnual Rent Change
Arlington91.7%-3.1%$1,3810.0%
Baymeadows93.0%-1.8%$1,543-4.9%
Central Jacksonville95.1%0.8%$1,747-0.2%
Jacksonville Beaches92.2%-2.3%$1,723-0.5%
Mandarin93.0%-2.3%$1,502-9.5%
Northside92.1%-1.3%$1,485-2.3%
Orange Park/Clay County92.8%-2.7%$1,469-1.2%
Southeast Jacksonville92.7%-1.7%$1,413-4.4%
St. Augustine95.0%-2.9%$1,8142.4%
Upper Southside93.6%-0.4%$1,657-4.4%
Westside91.4%-2.7%$1,354-1.0%
Jacksonville, FL92.7%-1.9%$1,508-3.6%

Units by Submarket Delivering in 2023

13,295

Units Under Construction

9,363

Units UC Delivering In the Next 4 Quarters

Number of Units Under Construction

Arlington - 368
0%
Baymeadows - 2,310
0%
Central Jacksonville - 1,088
0%
Jacksonville Beaches - 975
0%
Mandarin - 1,671
0%
Northside - 1,827
0%
Orange Park/Clay County - 300
0%
Southeast Jacksonville - 1,173
0%
St. Augustine - 2,406
0%
Upper Southside - 632
0%
Westside - 545
0%

Number of Units Delivering Next 4Q

Arlington - 368
0%
Baymeadows - 1,529
0%
Central Jacksonville - 454
0%
Jacksonville Beaches - 525
0%
Mandarin - 1,193
0%
Northside - 1,715
0%
Orange Park/Clay County - 0
0%
Southeast Jacksonville - 504
0%
St. Augustine - 2,238
0%
Upper Southside - 592
0%
Westside - 245
0%

Sales Activity

The apartment market has seen a significant slowdown due to the impact of rising interest rates in the capital markets. By Q3 of the current year, transactional activity in Jacksonville was subdued compared to 2022. Through September, 13 individual conventional multifamily properties, encompassing 2,610 units, changed hands. According to Real Capital Analytics, these sales amounted to $400.9 million and primarily involved private parties on both the buying and selling ends. While transaction volume saw a year-over-year decline of 54.5%. Despite this, the average price per unit for these transactions increased by 8.5% year-over-year, reaching $207,500.

*Most Active Buyers and Sellers are based on the sale volume of apartment units.
  1. ApexOne Investment Partners
  2. Gables Res – Clarion
  3. American Landmark
  4. Capital Square 1031
  5. Venterra Properties
  1. Bristol Development
  2. Bluerock RE LLC
  3. Clarion Partners
  4. Hallmark Partners
  5. Leclair Group

TRANSACTION VOLUME


YTD Transaction Volume

Y-O-Y Change

Individual Transaction Count

Price Per Unit

Annual Price Change

* Trailing 4Q average PPU

* Preliminary Data from RCA – Individual transaction $2.5M +

Economy

As of August 2023, the employment landscape in Jacksonville, FL, has exhibited impressive resilience, solidifying its position as a leading destination for job growth. By the conclusion of the year ending in August 2023, the Jacksonville metro area had experienced a remarkable net increase of 28,300 jobs. Consequently, the unemployment rate edged up by 20 basis points compared to the previous year, reaching 3.2%. It’s worth noting that this rate remains significantly lower than the national average of 3.9%. Particularly noteworthy is the robust performance of the education/health services sector and the professional and business services sector, each independently adding 5,500 positions, resulting in expansions of 4.7% and 4.4%, respectively. This substantial job growth firmly establishes Jacksonville’s economy as one of the nation’s strongest, with a year-ending job growth rate of 3.6% in August 2023, ranking just behind Las Vegas, Dallas/Fort Worth, and Charlotte in terms of employment growth.

38.4K

August Annual Jobs Created

3.6%

August 2023 Employment growth

2.7%

August 2023 Unemployment rate
3.9% us August rate

Top 5 Employment Sector Annual Change

education & health services

Education & Health Services

Change from August 2022 to August 2023:
5,500

Percent Change:
4.7%

professional & business services

Professional & Business Services

Change from August 2022 to August 2023:
5,500

Percent Change:
4.4%

trade, transportation & utilities

trade, transportation & utilities

Change from August 2022 to August 2023:
5,200

Percent Change:
3.1%

leisure & hospitality

leisure & hospitality

Change from August 2022 to August 2023:
4,600

Percent Change:
5.2%

Financial Activities

Financial Activities

Change from August 2022 to August 2023:
2,600

Percent Change:
3.5%

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SectorChange from Aug 2022 to Aug 2023 Percent Change
Education and health services5,500 4.7%
Professional and business services5,500 4.4%
Trade, transportation, and utilities5,200 3.1%
Leisure and hospitality4,600 5.2%
Financial activities2,600 3.5%
Manufacturing2,500 7.3%
Government1,800 2.3%
Construction800 1.6%
Mining and logging0 0.0%
Other services(100)-0.4%
Information(100)-0.7%

Cost of Living Comparison

Jacksonville, FL distinguishes itself as an affordable choice in comparison to South Florida, rendering it an enticing choice for individuals relocating to the state. When contrasted with Tampa, FL, Jacksonville presents cost savings across multiple expenditure categories, encompassing groceries (9.9%), utilities (12.8%), transportation (7.8%), and healthcare (3.0%). Furthermore, housing expenses in Jacksonville significantly undercut those in Tampa, with a substantial 27.6% difference. Currently, the median home price in Jacksonville stands at $390,900, showing a modest 1.3% decrease year-over-year. Additionally, the average monthly mortgage payment of $2,996 is twice as high as the average rent of $1,802, rendering Jacksonville an appealing destination for renters as well.

Tampa, FL vs. Jacksonville, FL
Cost of Living Comparison
Groceries:

6.2% Less
Housing:

2.7% Less
Utilities:

6.1% More
Transportation:

16.8% Less
Health:

9.5% Less
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Cost of Living Index

94.1

Index Score

Average Mortgage

$2,996

vs Average Rent: $1,802

Housing

94.2

Index Score

Utilities

104.0

Index Score

Gas

84.0

Index Score

Median Home Sales Price

$390,900

YoY Change: -1.03%

The “Cost of Living” index score provides a comparative assessment of the relative expense involved in maintaining a standard of living in a specific area, benchmarked against a national index score of 100.

Market Outlook

In the near term, Jacksonville’s market outlook raises concerns due to its historical vulnerability to supply expansions. The presence of over 13,200 units currently under construction, along with an anticipated inventory increase of more than 9,400 units within the next four quarters, poses challenges for maintaining pricing power, especially in the subregion experiencing the highest supply influx. Additionally, uncertainties surround the demand for Class A properties, particularly in an economy heavily reliant on service sector employment. The market’s sensitivity to new construction presents a potential threat to the fundamentals of Class A properties over the next one to two years. Although rent growth for existing properties is expected to accelerate by 2.5% in the upcoming year, with projected net absorption surpassing expected completions, there remains an elevated risk for near-term Class A rent growth due to the substantial influx of new units. The majority of scheduled deliveries in the coming year are concentrated in St. Augustine, Northside, and Baymeadows.

Sources: RealPage; BLS; MSCI; The Council for Community And Economic Research (C2ER)

To Gain Further Insights Into The Jacksonville Market Please Reach Out To Our local Team

Image of Matt

Matt Ledom

Senior Director

Jhamil Moore

Senior Advisor

Samuel Ervin

Samuel Ervin

Associate Advisor